Textual Analysis' Of Front Covers.

Language: The camera shot is a long shot and has a neutral camera angle. This draws in the the reader because the artist is looking at the camera, which is engaging the reader. This as a two part front cover, and the colour scheme was red and blue, almost to signify the rivalry of the two bands. Both images have a blue and red tinge to their colour this enhances the colour scheme and also emphasises the coloured corner, so to speak, as this issue is "old school" vs. "new school". Also they have highlighted the other acts that they are talking about/ featuring so they stand out, also, yet the main headline is muse, which takes up almost a third of the cover. The "red" cover the artist, U2, was dressed in more casual way, as if in a classic rock and roll dress, with their checked shirts and hats, and shades. This could signify they are comfortable, with their music career, as they are going for a while, and they do not need to make the "effort" because they are loved anyway or alternatively they do not need to "play by the rules". However this side of the cover, they are dressed in smarter clothes showing that they are new and almost do things "by the book" and that they want to make a good impression because they are new to the music industry. These costume choice could also show the contrast between the two artists. The front cover was in two parts, showing both corners but alternatively it could symbol breaking of cponventions, as like  a breaking of rules, showing that "the gloves are off", between the battle of the two bands.

Ideology:  The ideology of this front cover, is "old school" vs. "new school", and how the genre has evolved since the when U2 were around, and making music, it suggests this because of the two styles of dress, muse are in blazers, whereas U2 are more dressed down, showing two different interpretations of "cool", appealing to more people. It's also joining young and older age groups together, and encouraging them to possibly broaden their music choices.

Institution:  They want to be seen as ane to provide for a range of generation, who are interested and inspired by rock music, however, the magazine front cover makes the industry as being a competition because of the new rock bands who are taking over, this is because the magazine is for the classic rock, with previous front covers and so by making it seem as a competition, they are portraying a difference within new rock and classic rock.

Audience: This particular issue of Q is appealing to both the older generations and modern generations, by choosing two bands who are well known by the two different generations of people. Also the audience is clearly for those who are interested in rock, and festivals because than feature that includes the two bands, is who's going to be more of a success at Glastonbury.

Representation: Muse, seem to be represented more as gentlemen than U2, this could be that they are new on the seen than U2, and so U2 are more relaxed, maybe that's to show the length of time each band have been in the industry, U2 being in the industry for a long time, are complacent and are also going to have a more relaxed approach because they have many many fans, whereas Muse have to work harder still being a more recent band, and they are still quite professional in how they are making their music. However, in alternation to this, it is representing both of their eras, so to speak, because their clothing are suited to when they came into the industry, because Muse are wearing more skinny fitting trousers/jeans, which is the modern style, that is followed by young people today. Furthermore they are wearing jackets, again showing their gentlemanly side, which could attract a wider audience of both young and older. Whereas U2's costumes are much classic look, with the front man, Bono, sporting sunglasses, and leather jacket, along with casual jeans and trainers, these are back in the day what would have been worn, however they are modernized, however keeping the same principles of theclassic dress down rock look.

Language: Lily Allen is dressed in bright flowery colours, which show a feminine side to her personality and her angel curled hair reinforces this and gives her an innocent look however, it us contrasted by her being dressed with a provocative twist because her top is revealing her cleavage and she is wearing very short shorts, This type of dress appeals to both men and women because men are attracted to her and women want to be her because she has the sex appeal women want to achieve. Furthermore the colours are stopped just below her bust line, which is the most feminine part of the the women body, this shows that Lily Allen is trying to achieve a more shocking style, because he bottom half is plain and bland, which was her style before she "revamped" herself, pushing the idea of change because she wouldn't normally wear this outfit, making her fans want to read the magazine because they want to see,  her new look. Similarly, this isn't the kind of outfit you would wear to go out in usually, so it shows that she is making a bold statement. The colouring behind her makes the colours of her headdress and the bold, black font used for the mastheads, and main articles, makes them stand out and therefore catch your eye, making you want to read it. yet the catch lines underneath the mastheads, are white which is harder to see on the background, this colour could be chosen because they are not as important and therefore do not need to be seen far away, following on from that, if the magazine has grabbed your attention you are going to be looking at it up close and therefore able to read the catch lines in white. This could link back to Lily Allen, because white represents her "innocent" side and the black representing her "darker" side, and showing the the "darker" side is more dominant than the "innocent" because the black writing is bigger and bolder.

Ideology: I believe that the ideology of this is appealing to the younger generation, because it's talking about drinking, and partying, and along with the outlandish fashion sense, which young people would identify with because of being into the fashion industry and seeing that floral is in fashion at the time, and also many designer clothes are made so that they are unique and not necessarily something that the public would wear on a day to day basis.

Institution:  Spin, want to be seen as individual, this is shown by the breaking of conventions because the front cover is very busy, and cramped, which is unusual because it can be hard to read, yet they've chosen to do this to make them be different to the other music magazines. Also by using a well known artist and making her not look the same as she has done, because again they want to be different to the rest of the other magazines they would be in competition with.

Audience: The target audience of this magazine is young people who are young and are alternative in their music and fashion sense. Who are aged I would say, between 16-25 year old, who are usually students. Possibly they attend festivals regularly, because of the type of bands/ singers that feature on the magazine, usually play in festivals like Glastonbury, such as; artists like Lily Allen who have been known to play at Glastonbury in previous or current years.

Representation: She's represented as a party girl, who breaks the rules, and is a  little provocative, this could suggest personal change, like the transition from a young girl to more of a grown woman, this represents her the same as she wants to represent her music because she is changing her style and therefore her music, and therefore he target audience. Yet she is still holding onto her younger years because she still wears flowers and has angel curls, but this relates to her younger audience as being in between a woman and a girl, as many of the readers will  be.  She's represented as being in control of her music as well as being in control of her individuality, and proud of her new found identity and is embracing it to her advantage, which again relates to her teenage readers, showing that you should be proud of your individuality. Representing her as being emphasising with the teenage generation.

Language: The Front man of arcade fire is the one holding the phone, which suggests he's the one in control and who makes all the decision for the group, and him holding the phone is easier to identify him in such a role. the sepia tone on the picture, relates to the band and magazines genre because this is commonly associated with indie music, because they are inspired by older decades and this ages the magazine. The band are standing very close together showing unity between them.  Their costume is casual and relaxed, which represents their genre because in the genre of indie it's about being yourself and not something you are not so they are dressed in a way that says to the reader they are comfortable with themselves, their music, and their look. The majority of the band are wearing blue to show royalty, presenting them as the new kings of the indie genre. The name of the band, arcade fire, is in white, which is different to the main artist on the previous spin magazine I analysed, I have interpreted this as the band being "white hot" because they are new on the indie seen and are the next big thing, and also this relates to the bands name and the headline, because of the play on words with fire. There is also a link with the telephone and the catch line using 411, because that is  an advice line in the USA, suggesting that they are advising the reader to listen to this band, because they are so good, supposedly.

Ideology:  They want to come across as being individual and that individuality is important, because of how they have chosen to represent arcade fire. Young people would also identify with this as the previous spin magazine, because it is using a dress style and genre that are well known, and a band that would be known by those who are following this band, because older generations may not have any idea who this band is, yet it is more likely, teenagers/students, will know being into their music more, making the magazine seem trendy.

Institution: Spin want to be seen as individual, as breaking the rules, they do this because they band is not dressed up and they would usually be in a photoshoot, and also they use a sepia effect on the front cover which is not normally used for a front cover. Furthermore, they want to be seen as breaking converntions because the front cover is longer than the traditional front covers.

Audience: The audience of this magazine I would say, are around the ages of 16-25. I think this because they are using new and popular bands, like arcade fire. It is also for those who are into fashion and going to concerts and live gigs, because indie music is about playing live and at festivals, so it is more than likely that they will regularly attend big festivals.

Representation:  The band, is being represented as a close band, who are set to be the next big indie act of this year. So they are being represented in a positive way, with the colours blue representing royalty, and saying they are "indie's biggest band" they are then making people want to listen to them and to be like them because, they are saying these people are cool, and great you should want to be like them.