My music magazine final idea.

My genre is Indie.
Old style with a modern egde to it, which means is very much orientated around fashion, and the music plays a part in that fashion culture. or example, slim fit jeans are often worn with a messy haired look, because this is the style of dress which accompanies this type off music genre. The music that is usually involved, is guitar orientated, and are alternative sounding, meaning that have their own sound and are focused around live music, and concerts because it is about the talent not the making of money. it's always about new music, and so NME are probably the closest to this genre as it always promotes the newest music. The poses on such magazines are often original, and not conventional, and are made so that they seen to be a little bit ecsentric and different.

My target audience
Female students 16- 24, who are into the lastest fashion and trends and like to attend live music festivals and gigs, and value music as a part of their whole image, and feel that most mainstream music magazines are focused mainly for male audiences and make the female artists pose in a sexual pose for their purpose, detracting away from the music.

My Ideology
That my magazine is all about the music and fashion scenes surrounding this music genre, and that women who feel passionately about music should not feel uncomfortable, when buying a music magazine. hat the music you listen to is part of your style and who you are.

Textual anaylsis' of Double Page Spreads.

 The pictures goes over into the second page with the wrinting, to show continuity of the two pages and furthermore the centre fold has been taken into account. There is also a link with the page title and the picture, because she is sat in what looks like an american flag and then there is USA behind her, showing the link between the picture and the article. She is dressed in black leather and has very high heels, which is possibly to insinuate power, and domination, which again shows what the article is about, because we can then assume that thi sartist is trying to break into America, and it's all about how and when she is going to do that. In addition to this her expression and pose, is powerful in a sexual way, which is power, because sensuality can be used to get somewhere in today's society, or so it is seen. Furthermore, could suggest she is going to "steal" the hearts of the American people because she is a beautiful, strong women in her own right. The title also directly links to her and her career because it is a line from one of her songs, so if you did not know who she was you might after reading that because it is a song that made her well known in the UK.

This double page is not as continuous because the writing is on one side and the picture on another, The only thing that links them is the banner along the top which goes from left to right. The name of the artist, Pink, stands alone on the left hand page, showing that she is in a league of her own, and she is the one and only, and the fact her picture is seperate from her name and article, suggests that she doe not need an introduction, because she is a one and only and everyone knows who she is, by just her name or even just her picture. The lay out is actually quite simple and classic, suggesting that she is a classic, which could suggest she has been in the business in a long time or maybe just that she is all about the music being striped bare of everything, and being enjoyed by their fans.

This double page spread, stright away suggests that it is all about the music because they have a picture of the artist doing what she is famous for, singing, suggesting that their magazine is in fact all about the music and supporting those in music, also they have a smaller p[icture, of the whole band, the fact that this picture is smaller suggests that the rest of the band is not important but she is the main person they are interested in, and possibly she is the most dominant one in the group. This is possible because she is the lead singer of this band. They have chosen to name this double page, not a title but a quote from the interview, showing that they do not need to be inroduced because they speak for themselves, or that they are so big in this genre, that they do not need to be named because she will instantly be recognised. The news in the top left is the same font as the one in which the quote is writen in, showing continuity of the two pages, furthermore the picture also is the back ground for the writing on the right hand side, again showing that these two pages go together and the writing explains the picture.

Textual Anaysis' of Contents page.

 The yellow and black writing featuring on the  conents page is consistant with the writing on the front page, indictaing they are the same magazine. and makes the key points stand out, such as the main headlines down the right hand side, catch your eye because of the yellow lettering. The page is very cramped, showing the genre of the music magazine because they genre, rock, is very "in your face" which is portrayed by the amouth on the page and the big picture on the left. It's also stright to the point, because the editors note is very small in the right hand corner, showing that thiis unimportant and the features and main infomation stand out and so they are stright to the point, which again relates to the genre of the magazine.

 the artists eatured ae valued far more than that of the articles and other features in the magazine shows this because the picture f the artists are the dominant feature in the contents page and thus showing their ideology is saying "it's all about the music" and leting the music speak for itself rather than people defining it.

The picture is again the most dominant feature and therefore is enticing you to read that article, and is showing that this issue is mainly about this artist. however another aritst is mentionned but is not photographed but is aso seen as important because your eyes a drawn, first to the picture, showing that this is what they want to draw your attention to and then to the left of the artists head is a box with bold writing, although it does not stant out as much as the black, the fact it is bigger writing draws your attention to it, but because the colour is faint it does not distract you too much from the main artist which is pictured, and has the most colour in the page. The black writing is also continued from the front cover showing it is the same magazine and to reinforce this, there is the magazine logo/name in the top right corner, just to show the continuity between both front cover and contents page.  The colours are ones that you would expect to see in a news paper the red, white and black and the off colour white in the background, furthermore the riting is in columns, suggesting that this magazines audience is that of an older generation, it suggests this because it is the older/middle age generation, that are more likely to read newspapers and therefore by associating the two, it appeals for to that audience.

This contents page does not have the conventional "contents" title for this contents page, instead it is "this week" showing that thi sis a far more informal magazine, along with the type of paper it is printed on, which is like the paper you get in a newspaper. They also have the magazine name and logo in the top left corner. The page is also set out in columns and uses the red, black and white, which is conventional of a newspaper and newspaper's are usually cheap and affordable, and beings you that latest news, suggesting this is the students newspaper, because all the students care about is new music. They have a band index, of all the bands that feature in this weeks magazine, and so making it easier for people to look through who features and finding their favourite bands easily. It breaks conventions because there is not a editors note, instead they have almost a short article, on the contents page, suggesting that the content speaks for itself and that the magazine is overloaded with content, that they needed to put a little article on the contents page, suggesting if you want to know all about music. this is the magazine because it's full of infomation about the lastest bands.

Textual Analysis' Of Front Covers.

Language: The camera shot is a long shot and has a neutral camera angle. This draws in the the reader because the artist is looking at the camera, which is engaging the reader. This as a two part front cover, and the colour scheme was red and blue, almost to signify the rivalry of the two bands. Both images have a blue and red tinge to their colour this enhances the colour scheme and also emphasises the coloured corner, so to speak, as this issue is "old school" vs. "new school". Also they have highlighted the other acts that they are talking about/ featuring so they stand out, also, yet the main headline is muse, which takes up almost a third of the cover. The "red" cover the artist, U2, was dressed in more casual way, as if in a classic rock and roll dress, with their checked shirts and hats, and shades. This could signify they are comfortable, with their music career, as they are going for a while, and they do not need to make the "effort" because they are loved anyway or alternatively they do not need to "play by the rules". However this side of the cover, they are dressed in smarter clothes showing that they are new and almost do things "by the book" and that they want to make a good impression because they are new to the music industry. These costume choice could also show the contrast between the two artists. The front cover was in two parts, showing both corners but alternatively it could symbol breaking of cponventions, as like  a breaking of rules, showing that "the gloves are off", between the battle of the two bands.

Ideology:  The ideology of this front cover, is "old school" vs. "new school", and how the genre has evolved since the when U2 were around, and making music, it suggests this because of the two styles of dress, muse are in blazers, whereas U2 are more dressed down, showing two different interpretations of "cool", appealing to more people. It's also joining young and older age groups together, and encouraging them to possibly broaden their music choices.

Institution:  They want to be seen as ane to provide for a range of generation, who are interested and inspired by rock music, however, the magazine front cover makes the industry as being a competition because of the new rock bands who are taking over, this is because the magazine is for the classic rock, with previous front covers and so by making it seem as a competition, they are portraying a difference within new rock and classic rock.

Audience: This particular issue of Q is appealing to both the older generations and modern generations, by choosing two bands who are well known by the two different generations of people. Also the audience is clearly for those who are interested in rock, and festivals because than feature that includes the two bands, is who's going to be more of a success at Glastonbury.

Representation: Muse, seem to be represented more as gentlemen than U2, this could be that they are new on the seen than U2, and so U2 are more relaxed, maybe that's to show the length of time each band have been in the industry, U2 being in the industry for a long time, are complacent and are also going to have a more relaxed approach because they have many many fans, whereas Muse have to work harder still being a more recent band, and they are still quite professional in how they are making their music. However, in alternation to this, it is representing both of their eras, so to speak, because their clothing are suited to when they came into the industry, because Muse are wearing more skinny fitting trousers/jeans, which is the modern style, that is followed by young people today. Furthermore they are wearing jackets, again showing their gentlemanly side, which could attract a wider audience of both young and older. Whereas U2's costumes are much classic look, with the front man, Bono, sporting sunglasses, and leather jacket, along with casual jeans and trainers, these are back in the day what would have been worn, however they are modernized, however keeping the same principles of theclassic dress down rock look.

Language: Lily Allen is dressed in bright flowery colours, which show a feminine side to her personality and her angel curled hair reinforces this and gives her an innocent look however, it us contrasted by her being dressed with a provocative twist because her top is revealing her cleavage and she is wearing very short shorts, This type of dress appeals to both men and women because men are attracted to her and women want to be her because she has the sex appeal women want to achieve. Furthermore the colours are stopped just below her bust line, which is the most feminine part of the the women body, this shows that Lily Allen is trying to achieve a more shocking style, because he bottom half is plain and bland, which was her style before she "revamped" herself, pushing the idea of change because she wouldn't normally wear this outfit, making her fans want to read the magazine because they want to see,  her new look. Similarly, this isn't the kind of outfit you would wear to go out in usually, so it shows that she is making a bold statement. The colouring behind her makes the colours of her headdress and the bold, black font used for the mastheads, and main articles, makes them stand out and therefore catch your eye, making you want to read it. yet the catch lines underneath the mastheads, are white which is harder to see on the background, this colour could be chosen because they are not as important and therefore do not need to be seen far away, following on from that, if the magazine has grabbed your attention you are going to be looking at it up close and therefore able to read the catch lines in white. This could link back to Lily Allen, because white represents her "innocent" side and the black representing her "darker" side, and showing the the "darker" side is more dominant than the "innocent" because the black writing is bigger and bolder.

Ideology: I believe that the ideology of this is appealing to the younger generation, because it's talking about drinking, and partying, and along with the outlandish fashion sense, which young people would identify with because of being into the fashion industry and seeing that floral is in fashion at the time, and also many designer clothes are made so that they are unique and not necessarily something that the public would wear on a day to day basis.

Institution:  Spin, want to be seen as individual, this is shown by the breaking of conventions because the front cover is very busy, and cramped, which is unusual because it can be hard to read, yet they've chosen to do this to make them be different to the other music magazines. Also by using a well known artist and making her not look the same as she has done, because again they want to be different to the rest of the other magazines they would be in competition with.

Audience: The target audience of this magazine is young people who are young and are alternative in their music and fashion sense. Who are aged I would say, between 16-25 year old, who are usually students. Possibly they attend festivals regularly, because of the type of bands/ singers that feature on the magazine, usually play in festivals like Glastonbury, such as; artists like Lily Allen who have been known to play at Glastonbury in previous or current years.

Representation: She's represented as a party girl, who breaks the rules, and is a  little provocative, this could suggest personal change, like the transition from a young girl to more of a grown woman, this represents her the same as she wants to represent her music because she is changing her style and therefore her music, and therefore he target audience. Yet she is still holding onto her younger years because she still wears flowers and has angel curls, but this relates to her younger audience as being in between a woman and a girl, as many of the readers will  be.  She's represented as being in control of her music as well as being in control of her individuality, and proud of her new found identity and is embracing it to her advantage, which again relates to her teenage readers, showing that you should be proud of your individuality. Representing her as being emphasising with the teenage generation.

Language: The Front man of arcade fire is the one holding the phone, which suggests he's the one in control and who makes all the decision for the group, and him holding the phone is easier to identify him in such a role. the sepia tone on the picture, relates to the band and magazines genre because this is commonly associated with indie music, because they are inspired by older decades and this ages the magazine. The band are standing very close together showing unity between them.  Their costume is casual and relaxed, which represents their genre because in the genre of indie it's about being yourself and not something you are not so they are dressed in a way that says to the reader they are comfortable with themselves, their music, and their look. The majority of the band are wearing blue to show royalty, presenting them as the new kings of the indie genre. The name of the band, arcade fire, is in white, which is different to the main artist on the previous spin magazine I analysed, I have interpreted this as the band being "white hot" because they are new on the indie seen and are the next big thing, and also this relates to the bands name and the headline, because of the play on words with fire. There is also a link with the telephone and the catch line using 411, because that is  an advice line in the USA, suggesting that they are advising the reader to listen to this band, because they are so good, supposedly.

Ideology:  They want to come across as being individual and that individuality is important, because of how they have chosen to represent arcade fire. Young people would also identify with this as the previous spin magazine, because it is using a dress style and genre that are well known, and a band that would be known by those who are following this band, because older generations may not have any idea who this band is, yet it is more likely, teenagers/students, will know being into their music more, making the magazine seem trendy.

Institution: Spin want to be seen as individual, as breaking the rules, they do this because they band is not dressed up and they would usually be in a photoshoot, and also they use a sepia effect on the front cover which is not normally used for a front cover. Furthermore, they want to be seen as breaking converntions because the front cover is longer than the traditional front covers.

Audience: The audience of this magazine I would say, are around the ages of 16-25. I think this because they are using new and popular bands, like arcade fire. It is also for those who are into fashion and going to concerts and live gigs, because indie music is about playing live and at festivals, so it is more than likely that they will regularly attend big festivals.

Representation:  The band, is being represented as a close band, who are set to be the next big indie act of this year. So they are being represented in a positive way, with the colours blue representing royalty, and saying they are "indie's biggest band" they are then making people want to listen to them and to be like them because, they are saying these people are cool, and great you should want to be like them.

L.I.I.A.R. of the brief.

Language.
Front cover.
Masthead: The Name/ Title of the magazine. This has to be eye catching, and have a memorable effect, on it's audience. This is usually on the left-hand side of the front cover, because of how magazines are stacked on shop shelves.
Cover lines: Usually situated also on the left-hand side on the front cover, usually showing other stories that the magazine is covering, these are worded to sound interesting and to intrigue more readers.
Headline: This is the main story that the magazine is covering. It's also catches the eyes of the audience and entices people to read it.
Picture: This is usually the main subject of the front cover, and is relevant to the headline/main story. This also encourages readers and provokes certain feelings. It also uses iconography, related to the type of magazine it is, such as, being a Music magazine it would normally be what you expect to see on that front cover.
Issue Number:  This is a tally of the number of  music magazines produced, this is found near the date and price.  
Date: The day, month, year the magazine was published.
Price: How much the magazine costs. this is usually relevant to the "Social class" of the target audience.
Bar code: Which is read electronically and decoded into usable information.
Graphical shapes: To highlight certain information, and make them stand out more than other pieces of information.


Contents page.
Contents title: This is the title of the page itself.
Pictures/ images relevant to the stories being covered: These are used to fill up the spaces for a little page and also these are used to entice the readers because they are attractive to their eyes.
Page numbers and what is being covered on that page: this is so the reader will be ale to see
Publisher- Who publishes the magazine
the magazines website.
Who took the pictures in one of the bottom corners.


Double page Spread.
Bold headline.
bold intro paragraph.
full  page article of or interview with the artist.
full page images of the artist.
arrows at end encouraging readers to read on.
date in corner of page along with page number and magazine title.


I think either a medium close up of the artist or a mid shot would be best for the front cover because you're either showing who they are, in the face or what genre they are in terms of their style, which then allows the reader to be able to interpret the magazines genre. However,the contents pages may be more action related shots, or possibly even a close up. The double page spreads, usually have a full A4 size photo of the artist, this is done in different ways, mainly depending the type of image the magazine whats to represent themselves and the artist, and then the photograph of the artist will represent them in that way.


Colour scheme: red, white, blue, black.


Institution:
Bauer because they have a gap in the market for a more punky magazine.


Ideology:
The message i may try to convey is that of be individual and make your decisions. in 'everyday scenarios" and in political terms also. Be individual to yourself, and a little bit different.


Audience:
the audience i am hoping to cater for is for 16-25 year old, who are into fashion and who enjoy going to parties, and socializing. Quirky, students, in to old music such as sex pistols and other old punky as well as modern take on this genre.


Representation:
i want my artists and genre to be represented in an unconventional way, so they are different to all the other magazines out there, because i feel this genre is meant to be presented in this way. This could be taken in both a positive and negative way depending on you're point of you making it a little bit controversial, which is also associated with the genre.

The Brief for main task

The front page, contents, and double page spread of a new music magazine. All images and text must be original, produced by you. Minimum of 4 images.

Evaluation.

My text uses the traditional conventions of a front cover, such as masthead, and so on, however on the stand, where my model is stood behind, I made the writing look as though they are gold lettering upon the wooden stand, rather than been added on Photo shop. I feel the text uses appropriate colours, and I also feel that it is appropriate for my target audience. However, the main feature was inspired by a current educational magazine, this decreases my texts originality.


I think that my main product, although a little off centre and not of good quality, is of right size and is relevant to my main feature, I think that the colours i chose worked well because they stand out in their own right, and the main feature anchorage, looks as though it is part of the image, creating a "life like" impression. I also feel that it appeals to my target audience, because it is not all one colour and on two separate occasions on my text, effects were used which make my magazine more attractive. However, with this considered, I feel that my product lacks, something about it. I feel that it is a little bland although I have tried to make it slightly more edgy and modern. I also feel that it lacks professionalism, and looks as though it has not been executed very well.

I used photo shop to create my text, this is a photo editing programme. I found using photo shop slightly complicatd  however the more I use it, the easier it is becoming. I used the web and existing magazines to build up my research, on existing texts. I also used the web to type up all my work, on to this blog. I found that using the web and magazines, were a lot easier than using Photo shop. Another programme I used to create my mock-up of a contents page, this too was particularly easier than using the web, and Photo shop.