Thursday 7 October 2010

L.I.I.A.R. of College Magazine 1

Language: The magazine uses bright colours, to catch attention, but not only that it represents youth, which relating to a school, works well. Having the model in school uniform is relevant to the magazines purpose and audience. Furthermore using the blue on the green jumper contrasts, which in turn will make the text stand out to the reader more than it would normally. They have given the model joke glasses and an inflatable microphone, which are of a humorous nature, this shows that the magazine is not to serious, making it more fun and appealing to it's readers. However even though they have portrayed her in a humorous way, she is also dressed smartly, for example the tie is to her neck and not how many teenagers would wear them these days, not pulled up properly. Using the white background brings out the main parts of the front cover such as the model, magazine name, etc. The bright blues of the magazine name and the masthead, also can be interpreted as fun, which is linked with youth.

Institution: The institution who produce this magazine, obviously do not want schools to be represented in a negative way, so they so they have decided to, use humorous props, to create more of an entertaining image rather than the boring, stereotypical image many people have of schools. This is clearly shown through the model's facial expression and the props used along side her, as they are symbols for fun and laughter.

Ideology: The idea behind this front cover was the was to create a entertaining image for the magazine and also to create more of a relaxed and welcoming environment about schools, rather than the dull, unwelcoming image many children and possibly other people may have. The way they have represented it reaches out to it's target audience, it does this because by creating this fun-loving front cover, it appeals to those teachers who love to teach, and enjoy their job.

Audience: This magazines target audience is young, modern teachers. The reason for this is because they are giving the impression of fun and lenience, which a younger, more modern teacher may be more likely to be. Instead of an older teacher, mainly because they are traditional and therefore, take a more serious and strict approach to the children, and this magazine is evidently not promoting this style of teaching method.

Representation: The model in this text is smiley, which suggests that school is not the bore many children believe it to be. Also the props she is photographed with, give a light heartiness surrounding them, which in turn represents positivity. In this photo there are no signs of negativity, which shows that they are mediating the text, to suggest to the target audience, that there is not any negativity within schools. Even though the female in this picture, is the main image on the text, she does not dominate the text, because as a school child she has little, or no power within school, so this suggests to the reader, that she is not a dominant figure and that although she is on the front cover, she is still in fact a pupil.

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